A way of life

What would I do with my life if I knew there were no limits?

Exactly what I’m doing now—creating futures we thrive in.

How I got here

Van Damme great design

Watching Jean Claude Van Damme movies in the early 90s captivated me as a kid. Paul Hertzog’s soundtracks, Van Damme’s athletic prowess, killer fight sequences, and the imitation karate between friends after the movies ended all came together for unforgettable end-to-end experiences. However, being a professional kickboxer was not in my future.

Call it fate

Something called Graphic Design

Fast forward to 2009. Feeling disenchanted while studying mechanical engineering, my sister said, “You should look into something called Graphic Design.”

Everything clicked during my first design course—the world now made sense. Becoming conscious of relationships between all elements heavily impacted how I create visual experiences. Designing experiences became my future.

Multifaceted capabilities
  • Business Alignment
    Content Strategy
    Competitor Analysis
    Design Sprints
    Product Strategy
    UX Audits
    Workshop Facilitation

  • Branding/Identity
    Interaction Design
    Mobile/Responsive Design
    Prototyping
    Visual Design

  • Information Architecture
    Journey Mapping
    User Research
    User Testing
    UX Flows
    Wireframing

01—03

Aside from Design

…it's time for me to make my impression felt. So sit back, relax, and strap on your seat belt

— Dr. Dre; Nuthin' But a G Thang

Extracurricular activities

When I’m not designing, you can find me:

  • Hunting down old design books for my library (350+ books and counting).

  • Going on adventures with my wife, Lindsay, and two daughters, Apple and Monrow.

  • Wandering around and observing the world through the lenses of my Nikon FE and Nikon D800 (see below).

  • Analyzing Kubrick’s use of semiotics, color, and light.

  • Cranking up 90s Hip-Hop as loud as possible (without disturbing the neighbors …too much).

02—03

Bibliophile

To a bibliophile, there is but one thing better than a box of new books, and that is a box of old ones.

— Will Thomas

Top 5 Design books
  • by Kenya Hara

    In Designing Design, Hara discusses the importance of “emptiness” in both the visual and philosophical traditions of Japan and its application to design, made visible by means of numerous examples from his own work.

    “To understand something is not to be able to define it or describe it. Instead, taking something that we think we already know and making it unknown thrills us afresh with its reality and deepens our understanding of it.”

  • by Bill Moggridge

    A pioneer in interaction design tells the stories of designers who changed the way people use everyday things in the digital era, interviewing the founders of Google, the creator of The Sims, the inventors and developers of the mouse and the desktop, and many others.

    Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO—how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.

  • by Josef Müller-Brockmann

    A grid system is a rigid framework that is supposed to help graphic designers in the meaningful, logical and consistent organization of information on a page. It is an established tool that is used by print and web designers to create well-structured, balanced designs.

    Rudimentary versions of grid systems existed since the medieval times, but a group of Swiss graphic designers, mostly inspired in ideas from typographical literature started building a more rigid and coherent system for page layout. The core of these ideas were first presented by Müller-Brockmann who helped to spread the knowledge about the grids thorough the world.

    This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level.

  • by Bob Gill

    Bob Gill is a genius when it comes to graphic design, and this book is proof of it. While the work presented here has a very dated '70s look - that is not what's important. The idea behind the work is that graphic design communicates an idea.

    Each page in the book starts by giving you an "original problem" from a client - and then shows how Gill comes up with a solution to not only solve the problem but redefine it. Gill uses a wide range of styles to solve his problems including plain typography, illustration, and photography. His work is very clever and is the opposite of people who just make pretty pictures.

  • by Wolfgang Weingart

    Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. In the late 1960s, he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work.

    Countless designers have been inspired by his teaching at the Basle School of Design and by his lectures. In Typography, Weingart gives an unusual and frank narrative of his early life and development as a designer.

Top 5 non-design books
  • by Patti Smith

    It was the summer Coltrane died, the summer of love and riots, and the summer when a chance encounter in Brooklyn led two young people on a path of art, devotion, and initiation.

    Patti Smith would evolve as a poet and performer, and Robert Mapplethorpe would direct his highly provocative style toward photography. Bound in innocence and enthusiasm, they traversed the city from Coney Island to Forty-Second Street and eventually to the celebrated round table of Max’s Kansas City, where the Andy Warhol contingent held court.

    Just Kids begins as a love story and ends as an elegy. It serves as a salute to New York City during the late sixties and seventies and to its rich and poor, its hustlers and hellions. A true fable, it is a portrait of two young artists’ ascent, a prelude to fame.

  • by Carl G. Jung

    The great psychologist dreamed that his work was understood by a wide public, rather than just by psychiatrists, and therefore he agreed to write and edit this fascinating book. Here, Jung examines the full world of the unconscious, whose language he believed to be the symbols constantly revealed in dreams.

    Convinced that dreams offer practical advice, sent from the unconscious to the conscious self, Jung felt that self-understanding would lead to a full and productive life. Thus, the reader will gain new insights into himself from this thoughtful volume, which also illustrates symbols throughout history.

  • by Viktor Frankl

    Psychiatrist Viktor Frankl's memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Based on his own experience and the stories of his patients, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose.

    At the heart of his theory, known as logotherapy, is a conviction that the primary human drive is not pleasure but the pursuit of what we find meaningful.

  • by Paulo Coelho

    This story, dazzling in its powerful simplicity and soul-stirring wisdom, is about an Andalusian shepherd boy named Santiago, who travels from his homeland in Spain to the Egyptian desert in search of a treasure buried near the Pyramids.

    Along the way, he meets a Romany woman, a man who calls himself a king, and an alchemist, all of whom point Santiago in the right direction for his quest. No one knows what the treasure is, or whether Santiago will be able to surmount the obstacles in his path, but what starts out as a journey to find worldly goods turns into a discovery of treasure within.

    Lush, evocative, and deeply humane, the story of Santiago is an eternal testament to the transforming power of our dreams and the importance of listening to our hearts.

  • by Alain de Botton

    One of the great but often unmentioned causes of both happiness and misery is the quality of our environment: the kinds of walls, chairs, buildings, and streets that surround us.

    And yet a concern for architecture and design is too often described as frivolous, even self-indulgent. The Architecture of Happiness starts from the idea that where we are heavily influences who we can be, and it argues that it is architecture's task to stand as an eloquent reminder of our full potential.

    Whereas many architects are wary of openly discussing the word beauty, this book has at its center the large and naïve question: What is a beautiful building? It is a tour through the philosophy and psychology of architecture that aims to change the way we think about our homes, our streets, and ourselves.

 03—03

The world through my lens

I can get obsessed by anything if I look at it long enough. That’s the curse of being a photographer.

—Irving Penn